I think it would be interesting if people could just host their own media servers (decentralized) and use a marketplace to sell temporary access to it. It's the platform incentives that lead to the 10+ minute videos and embedded ad reads. I haven't used Rumble, but I assume it's likely got similar incentives to YouTube in that way, could be wrong. I imagine the fact that if there is no centralized hosting service and the content is on each creator or curator's server it maybe potentially shifts the burden of managing/risking DCMA violations to the host? Like I could host a library of content only I either created or pirated that I wish to risk/share and charge per stream. If a bunch of people did that, you could have a nice little platform front end that routed content P2P? Wouldn't it also be harder for those media companies to figure out potentially where the user and hosts connect and serve violation notices? I know little of what I speak, and even less of how to explain a coherent thought haha. I simply host a media server at my house for my own personal use, but I know I can grant people like family/friends in other houses access to stream off my server. I imagine there has got to be a way to do that in mass across many users. Like torrents, but for streams.