Measures and targets. I was at a conference earlier this year and some tradfi guy was on stage saying all the predictions turned out wrong, because predictions about the market are hard. Maybe so, but predictions immediately become a part of the market and are reacted to. Wiley prognosticators lead their predictions like skeet shooters lead their clay pigeons, but maybe this should more accurately be that they bait them like hunters use salt licks.

The only good prediction is one that you never tell anyone about.