Totally agree. This is such a huge missed opportunity. I guess most retailers are simply not aware of how Cashu works yet — or they still perceive Bitcoin stuff as too technical or risky. The idea of running their own mint plus LN node sounds complex to them, but in reality, it could actually reduce costs and build stronger customer loyalty.

Maybe what’s missing is exactly what you said — a proper campaign. Simple, clear education targeted at retailers, showing real-world examples and how this could give them an edge. Someone needs to build the “Cashu for Retailers” playbook.