One of the hardest parts about writing down principles is to ensure they’re opinionated enough to be helpful. Here’s is the one question that can you write better design principles.
Strategy is about painful choices you’re making as a result of constraints either imposed on you by market position or internal constraints like focus, resourcing, etc. Strategic choices have to have alternative paths to be strategic. ”Growing our business” is not strategic because what’s the alternative? Shrinking it?