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depends on the case really but in your case (someone deosnt need it/ has tainted view):
That person need a few or many (touch points)... same story many of us have had!
I would NOT explain benefits or orange-pill my company, but rather I would "sell" the idea the company can make more money (fiat) but tapping into a new market via Bitcoin which can be converted to FIAT
Thanks this is somewhere to start
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