Sadly, at least for now retail is people who buy etfs. That's all the new retail that came into the market. I don't like it either but it is what it is.
Hopefully some learn and eventually decide to hold their own keys. It takes time for some people. A friend of mine here in Canada owned the Canadian bitcoin etf since it launched early 2021. It took me almost 3 years to convince him to buy real bitcoin and hold his own keys.
Sadly, at least for now retail is people who buy etfs. That's all the new retail that came into the market. I don't like it either but it is what it is.
Hopefully some learn and eventually decide to hold their own keys. It takes time for some people. A friend of mine here in Canada owned the Canadian bitcoin etf since it launched early 2021. It took me almost 3 years to convince him to buy real bitcoin and hold his own keys.