The cash flow from core business operations is not worth it. The best business in town is borrowing fiat to buy BTC using cheap corporate financing, and exploiting inefficiencies arising from trapped capital.

You just do whatever is the most profitable. If you had a real estate portfolio as a bitcoiner, would you buy more properties or more BTC?

MSTR is a $100B+ company, their BI business only generates $50M or so, they can't possibly scale it up.

One day there will be things that are more profitable than buying BTC, but at 1% or whatever adoption we have a long way to go.