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i think the problem is that we want to teach people to do business in private realm instead of making it obvious to them why they should
isn't the latest part of the former?
The main issue I see is that people do not know—even worse, hardly disbelieve—that contracts are NOT regulated by governments. Furthermore, that there's the gov system of courts to take care in case anything goes wrong, that they can open a lawsuit for whatever reason. Discharging in this way their moral responsibilities and obligations defined in the contract itself.
The case you rise is currently working in small local communities outside the eyesight of legal enforcers. And that's great, I agree, there are plenty of cases around the world where this happens. What are the numbers thought? I believe are a tiny minority.
I see the main issue here is to teach people moral core values that define the core of human behaviors, because honestly, the current ones aren't working. What I'd like to focus is probably younger generations, due to the fact that for the majority of us, adults men and women, it is already probably too late to unlearn and re-learn how to live. Because at the end of the day, as I said earlier, life is about dealing and trading, not only good and services, but also emotions and relations with ourselves and others in a community.