There are two ways creators can earn money, capped at $20,000, from Instagram's referrals:
- Some creators will be able to earn $100 for every eligible new user who signs up for an Instagram account.
- Other creators can earn $100 for every 1,000 "eligible visits" to the Instagram app.
The app is telling creators to share links — such as to their profile, reels, posts, stories, and channels — "off Instagram," on other websites and apps like TikTok, YouTube, Discord, and Substack, according to a screenshot viewed by Business Insider.
It's weird to see social networks enter a vintage akin to Microsoft and Apple and begin marketing more aggressively.