pull down to refresh

You know... that ordinals inscriptions aren't 'non-standard' right? And inscriptions (just blobs of arbitrary witness data) can be reconfigured in many ways? Could someone correct me on this?
Why do 'BRCs' exist? I mean 'what is' a BRC? They're just little pieces of arbitrary data... in the Witness to "mark" that a small UTXO is "now" a memecoin? So if you have a 'dog to the moon' marker of some kind then every UTXO in that transaction now represents some random memecoin? It's totally arbitrary right?
Won't people just... get tired of this, tired of paying the transaction fees and just move on?