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afaict three reasons:
  1. OCEAN uses a payout system that's similar to PPLNS which has relatively high payout variance relative to PPS/FPPS (which small pools can't provide because it's very risky/expensive), and big miners want less variance all things being equal
  2. To mine on OCEAN, you also have to run a bitcoin node so that you can build templates (which is a good thing), but more friction = less customers
  3. The pool is relatively young and network effects are in play