Have you considered adding random sats prizes to each beer? Like a snapple lid but it's an LNURL-withdrawal QR code on a shielded sticker or something.

@ThillerX_ and I had this idea on SNL.

*edit: lol I just realized this wasn't your beer that you're selling. You should totally sell whiskey or something though. It worked well for Adam Carolla.*

k00b

I like to mix it up, usually only drink IPA on draft at local bars and like trying all the random little local breweries.

If you are going to force my hand though, the answer is obvious: https://www.odellbrewing.com/beer/ipa/