Great question.

While the overall vision is about the same, the steps we've taken, or the steps we thought we'd be taking, have dramatically changed. Product, customer, and business development has been an ever-changing and very wild ride.

We used to think that step 1 for businesses was all about simply accepting it, and step 1 for consumers was to simply learn how to spend it. Wrong. While many of us can make that first step (or several steps) and take it in stride, many businesses and consumers see that step as almost insurmountable.

We stopped trying to orange pill everyone and focused on oshi pilling people. We could do so much more for bitcoin and our vision by building a great product people of all backgrounds could use. Meeting the business and consumer where they are instead of meeting them where we'd like them to be. This is how we win.