agreed that lightning is the right tool for this job.

one way to start something like this is by going after influential creators who already paywall their content. substack writers come to mind.

imagine if substack said “it’s $25/month for a substack buffet”. they’re large enough that they’d have enough content for readers to binge on, and participating writers would probably see a meaningful revenue bump.

more writers would flock to substack, and more revenue would flow through the system.

this could even exist alongside the current business models for substack creators.