NIce, thanks for thinking of us! This could definitely be something that could complement Lightsats possibly collaborating with other companies to accomplish this.

@stackerStacker - This is a really amazing idea!

There are some companies right now doing something similar, @bitcoinrocks is doing some Guerrilla Marketing campaigns, they are shipping out free bitcoin stickers like these and are engaging with bitcoiners by having them post a picture of the sticker placed somewhere in public on Twitter along with an invoice for 21000 sats to be rewarded for it. https://bitcoin.rocks/bitcoin-stickers

So this one only rewards a bitcoiner for putting the stickers out there and not so much the person scanning the QR Code, but it does take the users to this landing page where they can start reading about bitcoin. https://bitcoin.rocks/inflation

Their site is extremely visually appealing, it does not look intimidating for a new user and has lots of educational material and guides they have.

Another company that rewards for reading and learning about bitcoin is https://earncarrot.com which is owned by https://b.tc

And there are these other types of Billboard Campaigns that were done] by @cryptograffiti the Twitter handle they used is @btcvsfed