The online dating landscape has evolved significantly since the launch of Tinder in 2012. Over a decade later, the dating app industry reached a market size of over $6 billion in 2024, marking a 15.7% increase from the previous year, according to data from Business of Apps. iOS users accounted for approximately 80% of mobile revenue generated within the sector. In 2024, an estimated 360 million people worldwide used dating apps, an increase of about 15 million compared to the previous year. Tinder remained the most widely used platform, with approximately 90 million users globally.