It feels like companies are finally backing away from overtly political advertising, but for a whole there it seemed like every company was jumping on the bandwagon.
Personally, I think the Gillette ad campaign that actively insulted their entire customer base took the cake.
In terms of total value destruction, I'd say it's Disney Star Wars. Wokeness wasn't their only problem, but I think it was a big part of it, especially the practice of promoting people to run Star Wars who don't actually understand what people love about the franchise.
The most acute single incident was probably getting Dylan Mulvaney to promote Budweiser
It's tough with Star Wars, because it was basically never good after the first trilogy, so it's hard to blame wokeness for ruining it. Fundamentally, I think it was a universe that was never really meant to be elaborated on.
I see the the destruction of the MCU as more fitting here. They created the most successful franchise in film history and promptly transitioned into throwing it away in pursuit of overtly woke objectives.
I can't believe that they're still making those movies.
Episodes I to III are absolutely epic and the only reason you do not like them is that you are old and you saw them long after the original trilogy.
Dylan mulvaney was definitely peak
I'm still not convinced that D Mulvaney wasn't a really clever psyop. Transgender people are not like that at all.
God the star wars thing was a wild ride. It went on for years because they just continued to double down and release more garbage.
I think there has to have been some direct or indirect cohesion behind the scenes. Some of these "woke" decisions were obviously absurd and I am quite sure most of the employees that had to implement them had to know that they are absurd, but couldn't say so.
Bud Light
In general... the tariffs. Tariffs raise costs for consumers, make industries generally less competitive, and have big government picking winners and losers.
Totally woke.