It's been many years since I had to install Acrobat but I recall it offering to install a ton of crappy apps. Not new but maybe they have become crafty with it. 

Acrobat, like Flash and the forgotten Shockwave all always installed McAfee if you didn’t pay attention during setup. I don’t know what kind of perpetual contract they have honestly.

It might be a new thing... I don't remember Acrobat ever installing other stuff before.

Adobe might be dying or in desperate need of revenue?

SimpleStacker

tech

Adobe Acrobat is malware

I still find myself needing/using photoshop, but it might just be a habit. At least on Mac, it doesn't try to command and control that hard. Or, at least, I've had it installed so long I don't notice all the nonsense that gets installed with it.