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Don't know much about it, but my company Rotowire invested like 100K in building out a section for clients, but we sucked at it because we were GenX and didn't really get it. Good lesson though -- stick to what you know.

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For a few years there it seemed to be the in thing for traditional sports media and orgs to get into e-sports but I don't know that any of them did well in it. Even the NBA's esports league didn't seem to go anywhere. So, I think it is a good point about sticking to what you know and are good at.

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yeah, we hired a 22-YO kid to run it, but even he wasn't that into it in the end. It's a weird thing to watch people play video games, IMO

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But as I said, we're Gen-X, basically boomers when it comes to that kind of shit.

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20 sats \ 1 reply \ @grayruby 8 Apr

Wait until you hear about people watching madden simulations.

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it's like 4th derivative of actually moving your body

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