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Don't know much about it, but my company Rotowire invested like 100K in building out a section for clients, but we sucked at it because we were GenX and didn't really get it. Good lesson though -- stick to what you know.
For a few years there it seemed to be the in thing for traditional sports media and orgs to get into e-sports but I don't know that any of them did well in it. Even the NBA's esports league didn't seem to go anywhere. So, I think it is a good point about sticking to what you know and are good at.
yeah, we hired a 22-YO kid to run it, but even he wasn't that into it in the end. It's a weird thing to watch people play video games, IMO
But as I said, we're Gen-X, basically boomers when it comes to that kind of shit.
Wait until you hear about people watching madden simulations.
it's like 4th derivative of actually moving your body
What do you think of e-sports?