According to Deloitte, family offices account for over $5 trillion of wealth, which is expected to grow to almost $10 trillion by 2030.
At the start of our presentation, we ran a quick survey. Everyone in the room had heard of bitcoin, but 90% had zero allocation. That lack of exposure likely mirrors their clients' portfolios.
There's not a whole lot of insight in the article about how family offices think about bitcoin, other than them experiencing the same learning curve we all do, but that's interesting in itself.