Underneath it all maybe the shift is from "political identity" to "self identity" (proxied though a million influencer-religions).

It reminds me of [this naval tweet](https://x.com/naval/status/1735954834237653374):

> Boomers: There are only 21 million coins. 
>
> Gen X: But there are many coins.
>
> Millennials: Everything is a coin. My monkey jpeg is a coin.
>
> Gen Z: …?

To which [I responded](https://x.com/k00bideh/status/1736114108775215531):

> I am a coin

Yeah, that's a solid point. It could be framed as hyper personalization. 

kepford

AskSN

Is This Time Different?

This is actually in line with why I thought of influencers. Most people aren’t confident enough to draw attention to how different they are. 

Latching onto an influencer gives them an in between point, where they can be super special snowflakes together. 