There’s a psychology behind these stickers of course: people slap them up to feel part of a rebel tribe, flipping off central banks or feeling part of the crew.

This crude, omnipresent approach to marketing echoes the late 1960s— an era of peak fiat, not Bitcoin’s time.

Mimicking those tactics today, as if Bitcoin were some hip underground record store trying to spread its brand name, is utterly irrelevant.

Sure, people love signaling affiliations with an easy and cheap identity flex — like a bumper sticker yelling: “Look at me I’m special!”

Why bother? Stickers are simple and loud—easy for the brain to process, a cheap thrill of rebellion. The person who spends an afternoon covering a city in them thinks they’re spreading the gospel. In reality, they’re just littering.