The younger generations understand the most that it’s high risk, high reward, as Gen Z is willing to lose an average of $199, whereas millennials up the ante to an average of $205.

On the flip side, baby boomers are only willing to put an average of less than $40 at stake ($38.70).

Almost half (46%) participate in the college basketball madness of March Madness in some manner and of those, 24% are in it to win some money. This was especially true for the younger generations as 34% of Gen Z and 29% of millennials have their eyes on a monetary prize.

March Madness takes precedence over other obligations — 15% of Gen Z admit they’ve taken a “long lunch” at work so as to not miss out on the action, while 11% of millennials have tuned in from the bathroom or toilet.

...read more at talkerresearch.com