They are not bitcoiners, that's for sure. But did Cash App and Jack Dorsey really hire a webcam slut to advertize? I only learned about her existence today lol.

Im sure it was. 
Who brags about their holdings if they are a real bitcoiner?
People who have bitcoin understand the risks of holding it themselves. 

Satosora

- earning more fame
- new type of "boating accident"

Or take the example of QuadrigaCX case... people are doing all sorts of crazy shit.