v4v is the ethos thats been missing from the traditional music industry for a long time, and it fosters connection with your fans in a way that we don't really see anymore. Fan connection has been unattainable because of how all the major gatekeepers in music are the ones who own your audience and not you, and the new apps like Fountain and Wavlake give you back the access to your audience!

Also my go to 80s/90s bands are WHAM! Big Country, and The Alarm.