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I find this funny. I remember Jermey from YouTube finance world made a compelling argument on why this company was going to be a growth beast. Partnerships with McDonald’s and Burger King. Getting freezer space in Target. It was a can’t miss stock.
I never bought his argument. Having tried their products I wasn’t impressed by it. Besides of the good feels you might get for not eating animals the taste, the cost, and the nutritional benefits were all worse than real meat.
I’m not sure when Jermey sold out of the stock but goes to show you have a much better chance protecting your savings and purchasing power by just buying bitcoin then taking a risk on a growth concept like fake meat.
Never understood the appeal. Like, yeah, it tasted mostly like real meat, but there was nothing better about it (including environmental impact). And the vegetarians I knew -- especially ones who grew up not eating meat (or a specific kind of meat, in the case of an Indian co-worker who didn't eat beef), they'd rather have a veggie burger that tasted like beans/veggies than beef, since they didn't care about that flavor.
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So, the dimension it's better on is pretty straightforward: Animals aren't killed for it.
Who products like this are for, though, is more interesting than most people think. Like you say, most vegetarians don't eat this stuff regularly.
In my experience, these primarily serve two groups:
  1. new vegetarians, who are struggling to figure out what they can eat
  2. normal people hosting vegetarians, who have no idea what to cook
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I fell for it and bought some of their stock when it was trendy to do so.
FOr a while I could have sold at a nice profit but held on too long and was forced to sell at a loss.
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Ahh yes that’s the market
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Yep, such is life... such is life
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Yes indeed
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Remember when everyone was hyping Blue Apron as the next big thing as well. I put Beyond and Blue Apron in the same category
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I was a big blue apron fan lol
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The product or the stock?
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Product. I used them before they went public
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I knew blue apron was toast when my next door neighbor stopped using them
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Never used any of those meal kit services.
Their real problem is that Impossible tastes much better and isn't particularly worse on those other dimensions.
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132 sats \ 1 reply \ @sox 14 Mar
Agree, Impossible lives up to their name because it's not possible for competitors to match their taste.
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I forgot about Impossible
anything is possible
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This is great! Meat nourishes humans foot centuries and will continue
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Everything is a Shitcoin. đŸ’ȘđŸ€ đŸŠâšĄ
The only real "Asset/Money" is Bitcoin
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