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he clearly didn't learn what bitcoin is, or what it's about before he was sucked in
Yes. In this case it was a clear information failure and ultimately I wonder: can we pre-empt the scammers? How do we get high quality information to every anon on the planet that is just running their local business, is not on SN, or X, probably not FB either?
Can we get a reasonable coverage? What's the message? And how do we not make it a religion because that will just put people off?