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Key Takeaways
  • The Tesla Model Y was the world’s best-selling car from 2024 by a thin margin
  • Toyota, the world’s best-selling manufacturer, has 3 models in the top 10

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Impressive for the amount of advertising Tesla puts out vs. their competitors.

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How much? As far as I know Tesla's spending on advertising isn't in the top 10s..

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Looks like their global spending in 2023, for example, was $96M compared to the $2-3B that GM, Ford or Toyota individually spends.

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Here are some stats.

https://www.statista.com/statistics/1412941/automobile-ad-spend-worldwide

Tesla wouldn't be at the top for 2025.

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That's what I mean, they've sold a lot for their limited ads.

I don't even think I've seen a Tesla ad still.

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