If you're interested in Snap primarily, I recommend starting at minute 18:15 where Evan talks about being ungraciously copied (he gets asked this a lot).
The book references Evan's answer to a question about TikTok at minute 22:17:
You can imagine a pyramid, if you will, of internet technology or communications technology, where the base of the pyramid-the very broad base- is self expression and communication. And that's what Snapchat is really about. Talking to your friends, which is something everyone is comfortable doing. They just express how they feel.As the pyramid gets narrower, you have the next layer, which is status. Social media in its original construct is really about status, representing who you are, showing people that you're cool, getting likes and comments. Those sorts of things. And that's less accessible to the broad base of humanity, and has a narrower base of appeal. [There's a] more limited frequency of engagement, because people only do some things that are cool once a week or once a month, and not every day.At the top of the pyramid, which I think is represented by Tike Tok, is really talent. People who have spent a couple hours learning a new dance, or think about a funny new creative way to tell a story. They're really making media to entertain other people. I think that's even narrower.
This is interesting because it uses a pyramid similar to my last post where Evan observes that social media creation has moved even higher up the pyramid with TikTok, ie fewer more talented creators, less status seeking, and more consumption.
I've had people tell me they feel too uncomfortable, intimidated, to post on SN because it's a bit like standing on a soapbox in a crowded room. That makes a lot of sense in this context.
Footnotes
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References are super underrated especially when you're intrigued by whatever crumbs get through an author's filter. ↩