I'm making my way through Cold Start Problem to prepare for some of growth related plans for the year and this blog came up. It's from Bradley Horowitz who would later lead Google+.
This identified the trend of "implicit creation" which has continued to crest now twenty years later:
One direction we (i.e. both Yahoo and the industry) are moving is implicit creation. A great example is Yahoo! Music's LaunchCast service, an internet radio station. I am selfishly motivated to rate artists, songs and music as they stream by... the more I do this, the better the service gets at predicting what I might like. What's interesting is that the self-same radio station can be published as a public artifact. The act of consumption was itself an act of creation, no additional effort expended... I am what I play - I am the DJ (with props to Bowie.) Very cool.
The darkside of implicitness is what we now know as data harvesting in the interest of advertisers; nonetheless, it was originally done to provide novel experiences:
Another example of implicit creation is Flickr interestingness [link still works!]. The obvious (and broken) way to determine the most interesting pictures on Flickr would have been to ask users to cast votes on the matter. This would have been an explicit means of determining what's interesting. It also would have required explicit investment from users, the "rating" of pictures. Knowing the Flickr community, this would have led to a lot of discussion about how/why/whether pictures should be rated, the meaning of ratings, etc. It also would have led to a lot of "gaming" and unnatural activity as people tried to boost the ratings of their pictures.
He also identifies all the consensus splitting that's happened with us each getting our own "channel" in modern media:
In the transition from atoms-to-bits, scarcity-to-plenty, etc. instead of some cigar-puffing fat-cat at a studio or label "stoking the star-maker machinery behind the popular songs" we're going to have the ability to create dynamic affinity based "channels". Instead of NBC, ABC, CBS, HBO, etc. which control scarce distribution across a throttled pipe... we're going to have WMFAWC, WMNAWC, TNYJLC and a whole lot more. (The what my friends are watching channel, The what my neighbors are watching channel, The New York Jewish Lesbian Channel, etc.) I expect we'll also have QTC (the Quentin Tarantino channel) but this won't be media he made (necessarily) but rather media he recommends or has watched / is watching. Everyone becomes a programmer without even trying, and that programming can be socialized, shared, distributed, etc.
Oh and I managed to find the missing image in the internet archive: