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If Bitcoiners don't 'spend their Bitcoin' ever on anything and never use it, then don't we end up with the current situation?
Individuals follow individual incentives, not collective ones. I think the most economically incentivized use case for spending sats directly as it stands is that it shields you from extortion.
And if Bitcoin will never be adopted because the merchants 'just convert it to Bitcoin anyway' then sell all your Bitcoin because we will never get anywhere.
I don't want to sell my bitcoin, it preserves purchasing power. I'll sell it when I want to buy something and don't have enough fiat.