I think what Denl is asking... is how do we start a circular or meaningful usage of sats in the real economy?

Merchants have to have people who want to use Bitcoin. But without them, there are no merchants. Which means there is no where to spend it, which means there are no merchants... and so on and so on.

In addition, the merchants have to have the apps and at least a basic understanding of how to use them in order to accept Bitcoin over Lightning anyway.

And then, once the merchant accepts the Bitcoin what do they do with it? If their suppliers and employees accept it too then great... but we are not there yet.