It actually protects it, because when you have Twitter deciding what is spam and what, look what happens. A social media need functionality where 3rd parties can sign or give checkmarks, it should not only be the social media company. Also social media is a huge project, u manage servers, UX, content moderation. No single company can do all things well. So split up social now! Lets have voluntary 3rd party vetting and signing of messages. Lets see what happens