I would say the allure of fast money via shitcoins. I meet a lot of new people who are getting into the space. They ignore Bitcoin because they think it is too expensive. They feel like they missed out. They want the next big thing, which, little do they realize, is Bitcoin! The message gets less clear with every new token.

Level 0: I want to trade Shitcoins to make fiat Level 1: I want to trade Shitcoins to make Bitcoin Level 2: I want to buy Bitcoin with my fiat Level 3: I want to earn Bitcoin through Proof Of Work