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234 sats \ 17 replies \ @Natalia 24 Jan \ on: Stacker Saloon
Did a little experiment on pricing - so if given the same product and offered two options to pay, BTC and fiat, same price, most people would choose Fiat. Even someone attempted to pay in sats but chose Fiat in the end ( this was the interesting one; I thought paying sats was so much easier as there was no need to give out so much info, but people probably thinking, ugh no discounts, I will pay in useless fiat ).
But then when paying in sats got discounts, people would choose BTC if they knew how.
Did you experience the same as a merchant, or what would you choose when it comes to paying as a customer 👀
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There are some circumstances here that should be taken in consideration:
- if the customer still have fiat available to spend, will always try to pay first with fiat and save the sats. fiat = weak money that you want to dump as fast as you can
- if the customer do not have fiat anymore, will always pay with sats, no matter if there's a discount or not. This is the case when customer also earn in sats.
- if the customer still have fiat and sats to spend, will choose the BTC merchant that will offer a good discount for paying in sats.
Conclusion: if you are a merchant and want more bitcoin customers, always offer a discount for BTC payment (it doesn't matter if is 5 or 10 or 20%).
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As a merchant you have to satisfy all types of clients. Otherwise, slowly you will lose.
Another example is that you could add an extra % to the final sum, if the customer choose to pay with fiat rails/VISA/MC, to make them to feel the pain of using fiat.
When they will see that in fiat is even more expensive than BTC (discounted) then will think twice.
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