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If people keep watching (and betting) and buying up all the merch, though, is there any incentive for the league to address it?
I think it'd take a leader that really cares specifically about non-commercial notions like "integrity of the sport." But I do think it's plausible that there's enough people who care about that stuff to make a difference.
If the leagues were to attempt to address it, what's the best way to impose accountability?
There was a post the other day about why Danes never jaywalk, and they take pride in their country's harsh punishments for even minor infractions, because it enforces virtuous norms. I think a similar thing could be done to impose accountability in sports. Swift, harsh punishments for even minor infractions. Again, it would take a leader who really cared about this over and above commercial interests.
The problem there is that the commissioners work for the owners. So, you'd need a majority of owners to care about those high minded ideals more than they care about their bottom line.
I think it has to come from us (the fans and betters) and work it's way up.
There's also a potential problem with swift harsh punishments, in that they may incentivize retaliation. There are a lot of skeletons in these leagues' closets and they try to stay on the good side of those who know about them.
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I am beginning to see another set of misaligned incentives in this case, too, Aligning incentives properly is very important to keeping things on an even keel.
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