The reason that gun control has fallen out the side of the Overton window is that guns have gotten more popular. Federal law, state law, and the courts are downstream of that. It was easy to talk tough about banning TikTok, and, it turns out, much harder to personally shut down its 170 million US users. Same deal for guns. Easy to talk tough about banning them. Much harder to personally come after the 86 million US adults who own one.