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The incentives won't change until the funding model changes.
Some funding agencies, especially in Europe, are pushing people to move away from the opaque and closed-source editing houses.
I am applying for a job there, and I can really feel how in Korea, my number of publications matters most, while in Europe, they try to assess many other metrics.
Of course, I'm not naive to think that my papers with Springer journals won't carry a higher weight than the ones in other open-source journals in the final grading. But at least, there is a clear intent from the EU to change things, for the better.
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