Mathematicians often visualize this problem in terms of spheres. You can think of each code word as a high-dimensional point at the center of a sphere. If an error-filled message (when represented as a high-dimensional point) lives inside a given sphere, you know that the code word at the sphere’s center was the intended message. You don’t want these spheres to overlap — otherwise, a received message might be interpreted in more than one way. But the spheres shouldn’t be too far apart, either. Packing the spheres tightly means you can communicate more efficiently.