I think ads aren't against the spirit necessarily. I think a traditional ad network or fiat ads would be, but having a sat-based auction likely only participated in by cool bitcoin companies would be consistent. It'd be a way for the site to generate a trickle of cashflow. Everything is subject to user feedback of course but we'll see.

The faucet idea is interesting. Users get sats for exploring ads you mean? I like that idea. Kind of like $BAT but with real money.