I feel like new mediums for storytelling like this are ripe for disrupting old mediums. Netflix has done some experiments like this and they flopped, yet I sense there's something there.

In some meandering conversation with my wife, book marketing came up. I began imagining that the easiest way to make your mark as a writer was to avoid competing in traditional book sales, and turn your book an interactive website/game. Like most things, you'd want to create a unique niche for yourself however you can and playing with the medium/presentation are probably the easiest way to do that.