The SHEER AMOUNT of effort we can put into building fake simulated civilizations — Civilization games and their many clones—shows, I think, how important concepts are like building, production, and cultivation actually are to a human being.
Think about some of the laziest guys you know... are they really "lazy" as they're farming ungodly amounts of XP in whatever game they play online these days? As they're "grinding" and leveling up their character?
This is something I think is really important to tap into. I DON'T mean "gamification." Those games, if anything, are "workified," gamification isn't the point.
I think people actually do WANT to build, create, store, and pass on things of value. They just need access to the means, which a lot of them haven't had until now. But now they all do, worldwide.
So yes, "a civilization of producers, not consumers" — right there with you.