Billboards are expensive.

Advertising on podcasts makes sense to me. I looked into it prior to the NFL season but didn't pull the trigger. I pitched the idea to k00b one time that territories and SN could partner in ad campaigns and that territories could get some credit back on their rent based on ad spend. of course at the time territory rent was 100k a month (1.2M a year) so I thought it made sense that if a territory went out and bought advertising that SN approved of they could get up to 30% of their rent credited back or something along those lines.