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People are using the tipping function incorrectly, sure.
But you can't claim it's a moral imperative for the content aggregator to share with the content 'owner'. 'Owners' have the same incentive to post their content here. If they don't, it is no one else's problem than their own.
A variable percentage split would be a nicety. It should be at the sole discretion of the person making the post.
moral imperative
No, let's think it as a marketing tool that can fix the incorrect use of the tipping function in the same time. Win - win.
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