Businesses of all sizes are turning to Bitcoin as a strategic store of value, with major companies like MicroStrategy and Tesla, and small businesses like Tahini's and Real Bedford F.C., accumulating it to secure their financial stability and future growth.

Mark it, 2024 might’ve been a pivotal year for Bitcoin in corporate treasuries. As the phrase “strategic Bitcoin reserve” breaks the Internet, businesses of all sizes are looking at the hardest asset ever created and wondering. Should your SMEs save in ever-devaluating cash? Or should your business start accumulating something that holds its value over time… and might even increase in value?

The answer is simple, adding Bitcoin to your business’ corporate treasury might be the cheat code of the century.

Years from now, people will look back and wonder why the majority couldn’t see the obvious play. However, be aware: there are risks involved. In Theodore Roosevelt’s immortal words, “nothing in the world is worth having or worth doing unless it means effort, pain, difficulty.” Adding Bitcoin to your business’ corporate treasury is not the exception.

Let’s explore the opportunity, lay down the benefits and the risks, and check out a few case studies. Read this whole piece and you’ll be qualified to make a decision.

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