Imagine trying to trademark a color. Difficult, right? Now, think about what it would take to trademark a smell.

While technically possible, registering a scent trademark is a daunting endeavor. The act of trademarking a scent is surprisingly rare, with only a handful of successful registrations worldwide.

The graphic above, by Rosey Eason, is a visual summary of the 15 scents trademarked in the U.S. as of mid-2023.