Encouraging or collecting donations for a legitimate charity that actually serves a useful purpose is good and has a few benefits: 1 it actually helps people 2 it demonstrates global efficiency and utility of Bitcoin 3 is popular to cover by news media as it is a feel-good story. I cannot stress enough that the donations and organizations must be well respected and helpful or else the news coverage would be more negative content if the organizations were perceived to be unlawful or having ulterior motives.