Encouraging or collecting donations for a legitimate charity that actually serves a useful purpose is good and has a few benefits: 1 it actually helps people 2 it demonstrates global efficiency and utility of Bitcoin 3 is popular to cover by news media as it is a feel-good story. I cannot stress enough that the donations and organizations must be well respected and helpful or else the news coverage would be more negative content if the organizations were perceived to be unlawful or having ulterior motives.

Education. Most media is a big game of telephone and once a news story gets big enough original sources of information are lost. Everything echos in the news chamber, even ignorant things.

What continent are you on? At least in the US there's some favorable coverage.