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If I had to condense the entire Bitcoin argument down to a single elevator pitch, it would be this:
  1. Bitcoin has the best monetary properties of any asset in existence.
  2. According to game theory, society will converge to the superior money over long periods of time.
But really you should spend those 30 seconds trying to convince them to read The Bitcoin Standard, because nobody can shift their entire worldview on anything in 30 seconds.