If you start with high price then lower as you achieve scale, its a commodity product.

Or...

If you price low and raise as you achieve scale, its a luxury product.

If you compete on price, you're always competing with someone who has much lower costs than you. As a small biz, you gotta compete on something other than price to remain sustainable (be unique, be quality, be luxury)

The best luxury products can consistently raise their prices above CPI. This artificial scarcity can actually grow demand as fiat-minded consumers believe your garbage is a good investment.